Intern - App & Fan Engagement Marketing

Job Description

Title: App & Fan Engagement Marketing Intern
Department: Marketing

Reports To: Director, Marketing
FLSA Status: Part-Time, Non-Exempt
Program Period: October - End of 2026-27 Sacramento Kings Season

Job Summary: The Fan Engagement Marketing Intern is responsible for providing a wide range of support to the Marketing team throughout the season for Sacramento Kings initiatives. This person will be a valuable resource supporting a variety of marketing initiatives, including Theme Nights, giveaway promotions, game-day activations, app and loyalty initiatives, creative project coordination, and more!

Key Responsibilities:

• Assist with game-day execution of Theme Nights, including character and mascot logistics, meet-and-greet line management, and facilitation of concourse activations to deliver a best-in-class fan experience.

• Partner with the Creative team to develop and traffic marketing assets, ensuring projects are completed on time and align with brand standards.

• Help coordinate vendor communications, ordering, production timelines, and fulfillment for giveaway initiatives.

• Coordinate giveaway promotions by partnering with the Creative team to develop marketing assets and ensure materials are delivered on time across marketing channels.

• Assist with creating internal Theme Night recap communications by compiling event photos, activation highlights, and key takeaways to support cross-functional alignment.

• Assist with the execution of digital experiences across the Kings app, including Royalty Pass, Fan Challenges, Call The Shot, Royalty Pass+, and other initiatives.

• Draft push notifications, emails, and SMS campaigns supporting app engagement, loyalty, and fan experiences.

• Submit creative requests and coordinate approved assets for digital marketing campaigns.

• Perform quality assurance (QA) testing on new app features, promotions, and loyalty experiences before launch.

Qualifications:

• College Majors preferred in Business, Marketing, Communications or related field

• Detail-oriented with the ability to multi-task, prioritize projects and adapt quickly to a fast-paced work environment

• Demonstrated ability to think creatively about solutions to complex problems

• Desire for continued learning and development

• Exceptional writing and proofing skills

• Ability to meet strict deadlines

• Knowledge of Microsoft Word, Excel, PowerPoint and Outlook a must.

• Previous experience using project management software preferred.

• Excellent verbal and written communication

• Highly organized with the ability to prioritize time-sensitive assignments

• Passion for the sports and entertainment industry

• Available to work some nights and weekends

To qualify for Kings University internships, you must be:

• Currently enrolled in college or have graduated within 12 months

• Able to commute to the downtown Sacramento office

• Able to work up to 25 hours per week

Interns will be compensated $17.50 per hour and receive benefits such as California Paid Sick Leave, discounts on Sacramento Kings merchandise, and free parking.

Jobcode: Reference SBJ-02meqm-35-215-156-25-42 in your application.